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Table 1 Summary of studies reporting indicators to identify teen-targeted food marketing

From: Identifying food marketing to teenagers: a scoping review

Study Teen Population Indicators of teen-targeted food/beverage marketing
Federal Trade Commission (2008) [59] 12–17 year olds -animated or licensed characters
-popular celebrities
-language of ‘teen/teenager/adolescent’
-teenaged performers/models/characters
-teen themes/activities/incentives/products/media
(Appendix B, attachment C: p. C3, C13)
Harris et al. (2010) [79] 17 and under (classified as “general audience”) -product or personality from TV (general audience), PG-13 movie, or other type of entertainment, or sports, or product
(p. 411)
Harris et al. (2011) [81] 12–17 year olds -‘placed to reach teens’
- teenaged main characters (also targeting race/ethnicity)
- addresses teen directly
- promotes teen products
- uses techniques appealing to teens (i.e., social media)
(p. 114)
Potvin Kent et al. (2011) [113] 10–12 year olds -‘fun’ (i.e. product has playful shape, colour, taste, and/or depiction of interactions with the product in ad show high levels of enjoyment)
-media characters or celebrities (i.e., licensed characters, and sport, TV, movie, and music celebrities)
(p. e435)
Interagency Working Group on Food Marketing to Children (2011) [85] 12–17 year olds -animated or licensed characters
-teen language
-teenaged models
-teen themes/activities/incentives
-appeal to teens to participate in promotion
(p. 19)
Federal Trade Commission (2012) [60] 12–17 year olds -animated or licensed characters
-popular celebrities
-language of ‘teen/teenager/adolescent’
-teenaged performs/models/characters
-teen themes/activities/incentives/products/media
(Appendix B, attachment C: p. C3, C13)
Potvin Kent et al. (2014) [114] 12–17 year olds -characters that teens identify with
-adolescent activities (i.e., school dances, video games)
-teen music
-adolescent themes (i.e., popularity, freedom)
-teen humour
(p. 2055)
Théodore et al. (2017) [133] 15–18 year olds -adolescent characters
-adolescent context/themes (i.e., high schools, concerts)
(p. 314)
Vandevijvere et al. (2017) [137] 13–17 year olds -adolescent themes (i.e., fashion, image, sexuality)
(p. 34)