Table 1 Carrot Rewards “Steps” walking program timeline and evolution
Date | Milestone | Description |
|---|---|---|
June 13, 2016 | “Steps” Program Launches | “Steps” launches in British Columbia and Newfoundland & Labrador |
July 8, 2016 | First Goal Modified | 1000 step increase initially added to baseline mean to set daily goal is removed |
July 28, 2016 | “Step Up Challenge” Launches | Users earn bonus reward for achieving 10 or more daily goals in 14 days |
September 20, 2016 | FitBit Integration | Users given option of tracking steps with any FitBit device |
October, 2016 | Mid-Week Bonuses | For the month of October users earn 2, 5, or 10 times the points for reaching daily goals on Wednesdays |
February 9, 2017 | ‘Smart Goals’ | Adaptive goal setting introduced where users’ goals re-calculated every 2–4 weeks using data from last 30 days |
July 9, 2017 | Evaluation Period Ends | 12-month evaluation period concludes |