Table 2 Working definitions of key physical activity message content and delivery concepts
From: Get the message? A scoping review of physical activity messaging
| Â | Working definition |
|---|---|
Message Content | Â |
Type of information | The nature or purpose of information included in the message. Messages identified in the literature can generally be grouped into three broad categories: ‘how much and what type’ information (such as physical activity guidelines), ‘why’ information (such as benefits of physical activity), and ‘how to’ information (practical and supportive information). |
Use of gain- or loss- framing [10] | The use of framing a message to highlight either the benefits of taking part in physical activity or the consequences of not taking part. |
Tailoring [30] | Information based on individual user data (e.g. specific feedback on pre-established goals such as step counts) |
Targeting [30] | Information designed to be relevant to a specific group (e.g. inactive individuals or diabetics) |
Personalisation [30] | The use of static, user-specific information in a message (e.g. name or home address). |
Message Delivery | Â |
Media or mode of delivery | The type of media through which the message is being relayed, for example, emails, posters or radio adverts. |
Provider or source | The provider or source of the message, for example, GP, the media, or friends and family. |
Frequency and dose | How often the message is delivered and for how long, for example, emails sent 3 times a week for 4 weeks. |