The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment

Table 1 Study design

Condition^a	Arm 1 – Price increases	Arm 2 – Price discounts	Arm 3 – Price increases and discounts
Control condition	Control	Control	Control
Nudging condition	Nudging	Nudging	Nudging
Pricing condition	Price increases	Price discounts	Price increases and discounts
Price salience condition	Salient price increases	Salient price discounts	Salient price increases and discounts
Price salience with nudge condition	Nudging + salient price increases	Nudging + salient price discounts	Nudging + salient price increases and discounts

ISSN: 1479-5868