Table 9 The Herfindahl-Hirschman Index (HHI) for the 8 different non-alcoholic beverage product markets per European Single Market member state. Red indicates HHI values > 2000 and highly concentrated markets, yellow indicates HHI-values between 1000 and 2000 and moderately concentrated markets and green indicates HHI-values < 1000 and unconcentrated markets. Between brackets the percent change over the past 10 years is included (2009–2018). Euromonitor data 2018