Table 1 Main categories and subcategories
Experiences with the new menu | The meaning of diet sustainability | Factors influencing plant-based food acceptance | Opportunities to increase plant-based eating | Need for a supportive environment to achieve dietary change |
|---|---|---|---|---|
Variations in how the new menu was received | A broad and varied understanding of diet sustainability | The decisive role of taste, appearance, smell and recognition | Focusing on familiar foods and naming dishes carefully | More knowledge, resources and inspiration |
A challenging experience to work with the new menu | Diet sustainability important but hard to realize | Habits, peer pressure and fears challenging acceptance | Increasing exposure, normalisation and motivation | Increased stakeholder involvement |
Gradual and realistic changes are key |