Fig. 5

Predicted probability of participants identifying the red meat item as the item most damaging to A) health and B) the environment in an online choice experiment (n = 1,235). A The control condition served as the referent group. The margins and test commands were then used to examine differences between each label condition. Health was different than all other label conditions at p < 0.05. No other differences were seen between label conditions. Bars represent standard errors. B The control condition served as the referent group. The margins and test commands were then used to examine differences between each label condition. No differences were found at p < 0.05. Bars represent standard errors