Table 2 Effects of warning label type consumer reactions and intentions
Health Mean (SE) | Diff. | Environment Mean (SE) | Diff. | Combined Mean (SE) | Diff. | |
|---|---|---|---|---|---|---|
Perceived Message Effectiveness (n = 1,234) | 2.84 (1.25) | A | 2.61 (1.21) | B | 2.91 (1.26) | A |
Believability (n = 1,235) | 3.08 (1.21) | AB | 2.93 (1.24) | B | 3.10 (1.19) | A |
Negative emotions (n = 1,212) | 2.43 (1.28) | A | 2.24 (1.19) | B | 2.49 (1.26) | A |
Perceived risk | ||||||
Carbon footprint (n = 1,235) | 3.05 (1.25) | A | 3.06 (1.26) | A | 3.27 (1.19) | B |
Environment (n = 1,235) | 3.07 (1.24) | AB | 2.94 (1.27) | A | 3.22 (1.21) | B |
Early death (n = 1,234) | 3.31 (1.22) | A | 3.04 (1.14) | B | 3.30 (1.21) | A |
Colon and rectal cancer (n = 1,235) | 3.33 (1.21) | A | 3.03 (1.17) | B | 3.36 (1.14) | A |
Grabs attention (n = 1,235) | 3.54 (1.21) | A | 3.32 (1.17) | B | 3.32 (1.21) | B |
Intentions to reduce (n = 1,234) | 2.85 (1.39) | A | 2.79 (1.36) | A | 2.91 (1.32) | A |
% | Diff. | % | Diff. | % | Diff. | |
Learned something new (n = 1,235) | 52 | AB | 46 | A | 58 | B |