|
Perceived Message Effectiveness (n = 1,234)
|
2.84 (1.25)
|
A
|
2.61 (1.21)
|
B
|
2.91 (1.26)
|
A
|
|
Believability (n = 1,235)
|
3.08 (1.21)
|
AB
|
2.93 (1.24)
|
B
|
3.10 (1.19)
|
A
|
|
Negative emotions (n = 1,212)
|
2.43 (1.28)
|
A
|
2.24 (1.19)
|
B
|
2.49 (1.26)
|
A
|
|
Perceived risk
|
|
Carbon footprint (n = 1,235)
|
3.05 (1.25)
|
A
|
3.06 (1.26)
|
A
|
3.27 (1.19)
|
B
|
|
Environment (n = 1,235)
|
3.07 (1.24)
|
AB
|
2.94 (1.27)
|
A
|
3.22 (1.21)
|
B
|
|
Early death (n = 1,234)
|
3.31 (1.22)
|
A
|
3.04 (1.14)
|
B
|
3.30 (1.21)
|
A
|
|
Colon and rectal cancer (n = 1,235)
|
3.33 (1.21)
|
A
|
3.03 (1.17)
|
B
|
3.36 (1.14)
|
A
|
|
Grabs attention (n = 1,235)
|
3.54 (1.21)
|
A
|
3.32 (1.17)
|
B
|
3.32 (1.21)
|
B
|
|
Intentions to reduce (n = 1,234)
|
2.85 (1.39)
|
A
|
2.79 (1.36)
|
A
|
2.91 (1.32)
|
A
|
| |
%
|
Diff.
|
%
|
Diff.
|
%
|
Diff.
|
|
Learned something new (n = 1,235)
|
52
|
AB
|
46
|
A
|
58
|
B
|
