SSBs | ASBs | Watera | |||||||
---|---|---|---|---|---|---|---|---|---|
OVERALL | Soda | Fruit | Sports | Energy | Tea | OVERALL | Diet Soda | OVERALL | |
Customer Characteristic | Predicted % (SE) | ||||||||
Age | |||||||||
18–39 years (ref) | 52.5 (1.8) | 26.7 (1.6) | 10.0 (1.0) | 6.3 (0.7) | 4.7 (0.7) | 5.5 (0.7) | 6.4 (0.8) | 2.9 (0.5) | 6.9 (0.8) |
40–59 years | 44.2 (2.1) | 27.1 (1.7) | 6.0 (0.9) | 2.7 (0.5) | 2.2 (0.5) | 4.7 (0.8) | 10.2 (1.2) | 7.3 (1.1) | 7.1 (0.9) |
> = 60 years | 25.9 (2.6) | 17.3 (2.3) | 1.3 (0.7) | 0.9 (0.7) | 0.5 (0.3) | 2.6 (1.2) | 5.9 (1.4) | 4.9 (1.3) | 8.2 (1.8) |
Sex | |||||||||
Male (ref) | 43.0 (1.9) | 24.1 (1.6) | 4.0 (0.9) | 2.6 (0.7) | 2.3 (0.6) | 4.9 (0.9) | 6.0 (0.8) | 3.5 (0.7) | 7.4 (0.9) |
Female | 37.6 (2.2) | 22.6 (1.9) | 4.5 (1.0) | 2.4 (0.7) | 1.3 (0.4) | 3.4 (0.7) | 8.9 (1.2) | 6.4 (1.0) | 7.4 (0.9) |
Race/ethnicity | |||||||||
Non-Hispanic White (ref) | 40.1 (2.0) | 21.7 (1.4) | 2.7 (0.6) | 3.3 (0.9) | 3.1 (0.8) | 3.5 (0.6) | 13.4 (1.2) | 9.3 (1.0) | 7.2 (0.8) |
Non-Hispanic Black | 41.3 (2.0) | 25.9 (1.8) | 5.8 (1.2) | 2.1 (0.6) | 0.8 (0.3) | 3.7 (0.8) | 2.6 (0.4) | 1.4 (0.4) | 6.8 (0.9) |
Hispanic | 40.2 (4.5) | 20.8 (3.6) | 4.8 (1.4) | 2.3 (1.0) | 1.9 (0.9) | 5.1 (1.8) | 11.5 (3.1) | 11.1 (3.3) | 7.9 (2.3) |
Non-Hispanic Other Groupb | 39.4 (2.9) | 25.3 (2.3) | 4.4 (1.2) | 2.5 (0.7) | 1.7 (0.5) | 4.2 (1.1) | 6.1 (1.2) | 3.1 (0.8) | 7.6 (1.4) |
Education | |||||||||
High school diploma or less | 45.5 (1.8) | 28.4 (1.8) | 4.9 (1.1) | 2.2 (0.6) | 1.5 (0.5) | 4.3 (0.9) | 5.7 (0.9) | 4.4 (0.8) | 5.6 (0.9) |
Some college | 40.0 (2.4) | 23.2 (1.9) | 3.4 (0.8) | 2.7 (0.8) | 2.2 (0.7) | 5.0 (1.0) | 6.2 (0.9) | 3.2 (0.6) | 8.4 (1.1) |
Bachelor’s degree or more (ref) | 31.5 (2.4) | 15.5 (1.7) | 4.2 (1.0) | 2.9 (0.8) | 1.4 (0.4) | 2.7 (0.7) | 10.8 (1.6) | 7.8 (1.5) | 8.7 (1.2) |
Household income | |||||||||
< $25,000 | 43.3 (2.1) | 25.5 (1.9) | 4.9 (1.1) | 2.5 (0.8) | 2.0 (0.5) | 4.4 (1.1) | 5.8 (1.0) | 3.7 (0.8) | 6.5 (1.1) |
$25,000–$50,000 | 41.1 (2.3) | 25.2 (2.0) | 3.1 (0.8) | 2.8 (0.8) | 2.0 (0.6) | 3.7 (1.0) | 6.8 (1.0) | 4.7 (0.8) | 8.3 (1.3) |
> $50,000 (ref) | 37.9 (2.6) | 21.5 (2.0) | 4.3 (1.0) | 2.6 (0.7) | 1.6 (0.5) | 3.1 (0.8) | 8.7 (1.5) | 6.6 (1.4) | 8.8 (1.2) |
Body Mass Index | |||||||||
< 25 (ref) | 37.3 (2.5) | 21.2 (1.9) | 4.4 (1.0) | 2.1 (0.6) | 2.0 (0.6) | 3.7 (0.9) | 6.0 (1.1) | 3.9 (0.9) | 7.8 (1.0) |
25–29.9 | 41.5 (2.2) | 25.6 (2.0) | 3.9 (0.8) | 2.3 (0.6) | 1.4 (0.4) | 3.1 (0.7) | 7.6 (1.2) | 4.6 (0.9) | 6.8 (0.9) |
> =30 | 41.5 (2.0) | 23.4 (1.7) | 4.5 (1.1) | 3.1 (1.0) | 1.9 (0.6) | 4.6 (0.9) | 7.4 (1.1) | 5.1 (0.9) | 7.6 (1.3) |
Shopping frequency | |||||||||
At least daily | 44.4 (2.3) | 26.3 (2.0) | 4.5 (1.1) | 2.6 (0.9) | 2.1 (0.6) | 3.0 (0.8) | 6.3 (1.0) | 4.4 (0.9) | 5.4 (0.9) |
1–6 times per week | 39.8 (2.0) | 23.3 (1.8) | 3.6 (1.0) | 2.5 (0.7) | 1.7 (0.5) | 4.5 (0.9) | 8.4 (1.2) | 5.5 (1.0) | 6.8 (1.0) |
Less than 1 time per week (ref) | 36.3 (2.4) | 20.3 (1.9) | 3.2 (0.8) | 2.5 (0.7) | 1.3 (0.5) | 4.6 (1.1) | 6.6 (1.1) | 3.8 (0.8) | 10.3 (1.3) |
Neighborhood Poverty Statusc | |||||||||
High Poverty | 43.7 (2.4) | 26.0 (2.1) | 5.1 (1.4) | 2.5 (0.8) | 1.8 (0.5) | 4.2 (1.2) | 6.4 (1.3) | 3.3 (1.0) | 5.3 (1.1) |
Less Poverty (ref) | 39.2 (2.1) | 21.7 (1.7) | 4.1 (0.9) | 2.6 (0.7) | 1.8 (0.5) | 4.4 (0.9) | 7.8 (1.0) | 5.7 (0.8) | 7.5 (0.9) |
Neighborhood Food Desert Statusd | |||||||||
Low-income/ Low-access | 41.7 (2.5) | 23.0 (2.1) | 5.0 (1.1) | 2.7 (0.9) | 1.7 (0.4) | 4.0 (0.9) | 6.0 (1.0) | 3.3 (0.8) | 7.3 (1.3) |
Not low-income/ Not low-access (ref) | 39.8 (2.0) | 22.7 (1.7) | 4.2 (0.9) | 2.5 (0.6) | 2.2 (0.8) | 4.5 (0.9) | 8.0 (1.0) | 5.7 (0.9) | 6.8 (0.8) |