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Table 3 Summary of results of the costing studies investigating physical activity mass media campaigns

From: Economic evaluation of physical activity mass media campaigns across the globe: a systematic review

Campaign names Countries # studies reporting total costs Cost/week (range in US 2020 where available) Reported impact on PA (# studies with a + ve impact)
Mostly mass media
ACTIVE for LIFE
Find Thirty every day
Make healthy normal
Measure-up
ParticipACTION’s 150 Play List
Push Play
Step-up Hawaii
VERB campaign
Australia (n = 4), Canada (n = 1), New Zealand (n = 1), United Kingdom (n = 1), United States (n = 2) 6 (2 studies where it was unclear if there were other costs that contributed to the campaign total cost) $14,284 to $1,951,906
(n = 9)
PA behavior: 5/7
PA antecedents: 1/1
Campaign awareness: 0/1
Community-wide interventions with mass media
10,000 Steps Rockhampton
Agita São Paulo
BC Walks
Get up and do something
Make a Move
Walk Missouri
Australia (n = 2), Brazil (n-1), United States (n = 3) 3 (1 study where it was unclear if there were other costs that contributed to the total campaign cost) $27,374 to $56,667 (n = 3) PA behavior: 4/6
PA antecedents: n/a
Campaign awareness: n/a
Mostly community-wide interventions with supportive mass media or media promotions
Activate Omaha
Good for Kids
To be young at heart - Stay active Stay independent
Australia (n = 2) United States (n = 1) 3 $5050 to $307,495 (n = 3) PA behavior: 2/2
PA antecedents: n/a
Campaign awareness: 1/1
Mass media promotions for single day events, trails, parks
Happy trails
Walk to Work Day
Australia (n = 1), United States (n = 1) 2 $14,598-$189,391 (n = 2) PA behavior: 2/2
PA antecedents: n/a
Campaign awareness: n/a
  1. Only campaign category types for which costing studies were included are listed in this table
  2. PA physical activity, n/a information not available in Additional file 1: Appendix Table 1
  3. For costing studies that reported multiple physical activity outcome measures we only extracted data for one outcome following this hierarchical order: i) physical activity behaviour; ii) physical activity antecedents, such as knowledge, attitudes, efficacy or intention; iii) mass media campaign awareness, campaign recognition, or campaign message understanding
  4. For additional information on intervention costs please see Table 4 and Additional file 1: Appendix Table 10