Table 3 Summary of results of the costing studies investigating physical activity mass media campaigns
From: Economic evaluation of physical activity mass media campaigns across the globe: a systematic review
Campaign names | Countries | # studies reporting total costs | Cost/week (range in US 2020 where available) | Reported impact on PA (# studies with a + ve impact) |
|---|---|---|---|---|
Mostly mass media | ||||
ACTIVE for LIFE Find Thirty every day Make healthy normal Measure-up ParticipACTION’s 150 Play List Push Play Step-up Hawaii VERB campaign | Australia (n = 4), Canada (n = 1), New Zealand (n = 1), United Kingdom (n = 1), United States (n = 2) | 6 (2 studies where it was unclear if there were other costs that contributed to the campaign total cost) | $14,284 to $1,951,906 (n = 9) | PA behavior: 5/7 PA antecedents: 1/1 Campaign awareness: 0/1 |
Community-wide interventions with mass media | ||||
10,000 Steps Rockhampton Agita São Paulo BC Walks Get up and do something Make a Move Walk Missouri | Australia (n = 2), Brazil (n-1), United States (n = 3) | 3 (1 study where it was unclear if there were other costs that contributed to the total campaign cost) | $27,374 to $56,667 (n = 3) | PA behavior: 4/6 PA antecedents: n/a Campaign awareness: n/a |
Mostly community-wide interventions with supportive mass media or media promotions | ||||
Activate Omaha Good for Kids To be young at heart - Stay active Stay independent | Australia (n = 2) United States (n = 1) | 3 | $5050 to $307,495 (n = 3) | PA behavior: 2/2 PA antecedents: n/a Campaign awareness: 1/1 |
Mass media promotions for single day events, trails, parks | ||||
Happy trails Walk to Work Day | Australia (n = 1), United States (n = 1) | 2 | $14,598-$189,391 (n = 2) | PA behavior: 2/2 PA antecedents: n/a Campaign awareness: n/a |