From: Economic evaluation of physical activity mass media campaigns across the globe: a systematic review
Author (Year), Campaign name | Total Costs | Development | Development and dissemination | Materials | Dissemination | Staff | Other | In-kind contributions (amount NR) | ||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Overall | TV | Radio | TV + Radio | Website/Social Media | Billboards | Newspaper | ||||||||
MODEL-BASED | ||||||||||||||
Mostly MM | ||||||||||||||
Cobiac (2009), Exercise, you only have to take it regularly not seriously¦ [30] | * | * |  | * |  | * |  |  |  |  |  |  | * |  |
CWI with MMC | ||||||||||||||
Roux, (2008), Wheeling Walks [34] | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
De Smedt (2011), 10,000 Steps Ghent¦ [31] | * |  |  | †|  |  |  |  | †|  |  | †| †|  |
OTHER (HYPOTHETICAL CAMPAIGN) | ||||||||||||||
Goryakin (2019), NR [32] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Mizdrak (2020), NR [33] | * | Â | Â | Â | * | Â | Â | Â | * | Â | Â | Â | * | Â |
COSTING STUDIES | ||||||||||||||
Mostly MM | ||||||||||||||
Hillsdon (2001), ACTIVE for life [48] | Â | Â | Â | Â | Â | * | Â | Â | Â | Â | Â | Â | Â | Â |
Bauman (2003), Push Play [10] | * | †|  |  |  |  |  |  |  |  |  |  |  | * |
Huhman (2010)§, VERB campaign [46] | * |  |  |  |  |  |  |  |  |  |  |  |  |  |
Buchthal (2011), Step it up, Hawaii [50] | Ϫ |  |  | * |  | * | * |  |  |  |  |  |  |  |
Leavy (2013), Find Thirty every day [41] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
King (2013), Measure-up [44] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Kite (2018)Â¥, Make healthy Normal [43] | * | * | Â | Â | * | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Kite (2020)¥, Make Healthy Normal [42] | * |  |  |  |  | * | †|  | †|  |  |  | †|  |
Berry (2020), ParticipATICON’s 150 Play List [52] | Ϫ |  |  |  | * |  |  |  |  |  |  |  | * |  |
CWI with MMC | ||||||||||||||
Mahecha Matsudo (2003), Agita São Paulo [40] |  |  |  | * |  |  |  |  |  |  |  | * | * | * |
Wray (2005), Walk Missouri [35] | Ϫ |  |  | * |  |  | * |  |  | * | * |  |  |  |
Brown (2006), 10,000 steps Rockhampton [51] | Â | Â | * | Â | * | Â | Â | Â | Â | Â | Â | Â | Â | * |
Reger-Nash (2006), BC Walks [37] | * | Â | Â | Â | Â | * | * | Â | Â | Â | * | * | Â | Â |
Stackpool (2006), Make a Move [36] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Peterson (2008), Get up and Do something [38] | * | Â | Â | Â | Â | * | Â | Â | Â | * | Â | Â | Â | Â |
Mostly CWI with supportive MM or media promotions | ||||||||||||||
John-Leader (2008), Stay active Stay independent [45] | * | * | Â | * | Â | * | Â | Â | * | Â | * | * | * | * |
Huberty (2012), Activate Omaha [47] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Bell (2013), Good for kids [53] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
MM promotions for single day events, trails, parks | ||||||||||||||
Merom (2005), Walk to Work Day [39] | * | Â | Â | Â | Â | Â | Â | * | Â | Â | Â | Â | Â | Â |
Clark (2015), Happy trails [49] | * | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |