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Table 4 Intervention cost items measured and reported in the studies investigating physical activity mass media campaigns

From: Economic evaluation of physical activity mass media campaigns across the globe: a systematic review

Author (Year), Campaign name Total Costs Development Development and dissemination Materials Dissemination Staff Other In-kind contributions (amount NR)
Overall TV Radio TV +
Radio
Website/Social Media Billboards Newspaper
MODEL-BASED
Mostly MM
Cobiac (2009), Exercise, you only have to take it regularly not seriously¦ [30] * *   *   *        *  
CWI with MMC
Roux, (2008), Wheeling Walks [34]               
De Smedt (2011), 10,000 Steps Ghent¦ [31] *             
OTHER (HYPOTHETICAL CAMPAIGN)
Goryakin (2019), NR [32] *              
Mizdrak (2020), NR [33] *     *     *     *  
COSTING STUDIES
Mostly MM
Hillsdon (2001), ACTIVE for life [48]       *         
Bauman (2003), Push Play [10] *             *
Huhman (2010)§, VERB campaign [46] *              
Buchthal (2011), Step it up, Hawaii [50] Ϫ    *   * *        
Leavy (2013), Find Thirty every day [41] *              
King (2013), Measure-up [44] *              
Kite (2018)¥, Make healthy Normal [43] * *    *          
Kite (2020)¥, Make Healthy Normal [42] *      *        
Berry (2020), ParticipATICON’s 150 Play List [52] Ϫ     *         *  
CWI with MMC
Mahecha Matsudo (2003), Agita São Paulo [40]     *         * * *
Wray (2005), Walk Missouri [35] Ϫ    *    *    * *    
Brown (2006), 10,000 steps Rockhampton [51]    *   *          *
Reger-Nash (2006), BC Walks [37] *      * *     * *   
Stackpool (2006), Make a Move [36] *              
Peterson (2008), Get up and Do something [38] *      *     *     
Mostly CWI with supportive MM or media promotions
John-Leader (2008), Stay
active Stay independent [45]
* *   *   *    *   * * * *
Huberty (2012), Activate Omaha [47] *              
Bell (2013), Good for kids [53] *              
MM promotions for single day events, trails, parks
Merom (2005), Walk to Work Day [39] *        *       
Clark (2015), Happy trails [49] *              
  1. CWI community-wide intervention, MM mass media, MMC mass media campaign, NR not reported
  2. *Costs were considered and reported for this item
  3. Costs were considered but not reported for this item
  4. ϪTotal cost reported by the authors, but it is unclear if there were other costs that contributed to the campaign total cost
  5. aMass media campaigns that were supported by additional components (e.g. pedometers, websites, community programmes) and reported their costs. NR: Not reported
  6. bStudies which report findings of the Make Healthy Normal Campaign
  7. cStudies which report findings of the VERB Campaign