Fig. 2

Bars represent average daily gross rating points (GRP) for 4–12 year-old child audiences for food/beverage ads (matched with nutritional data) in total, high-in ads in total, and high-in ads placed in TV programs attracting child audiences for samples of television from April–May 2016 pre-regulation and April–May 2017, 2018, and 2019 post-regulation. GRP is a standard industry metric, in which 1 GRP indicates the given type of ad reached 1% of the target audience and 2 GRP may indicate reaching 1% of the target audience twice or 2% of the target audience once. Final (June 2019) regulation thresholds in energy, saturated fats, sugars, and sodium are used to define “high-in” products across all years. Differences in amounts of ads within each category are tested with Pearson chi-square tests evaluated at P < 0.01. Percentage change reflects change relative to either pre-regulation or to prior year and calculated as (Year 2 – Year 1)/Year 1. **P < 0.001; *P < 0.01; ^‡ = P < 0.05, approaches significance