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Table 1 Annual Advertising Budget for Products/Brands of Food and Beverages in the US, 2001

From: Food Advertising and Marketing Directed at Children and Adolescents in the US

Product/Brand $$ in Millions
Beverages  
   Coke, Diet Coke $224.0
   Pepsi, Mountain Dew $226.0
   Kool-Aid $15.9
   Dasani Bottled Water $26.4
   Aquafina Bottled Water $13.2
Candy  
   Nestle candy $65.0
   Hershey's candy $55.0
   M&M's candy $46.8
   Snickers candy bars $46.4
   Reese's candy $22.7
Snack Chips  
   Frito-Lay & Frito's chips/snacks $24.8
   Dorito's tortilla chips $20.9
   Ruffles potato chips $19.3
   Bugles corn snacks $13.4
Fast Food Restaurants  
   McDonald's $635.0
   Burger King $298.0
   KFC $206.5
   Taco Bell $179.4
   Pizza Hut $148.0
  1. Source: Advertising Age. June 24, 2002.