From: Portrayals of branded soft drinks in popular American movies: a content analysis
Actor endorsement (consumption) of soft drinks versus... | Movies Portraying Specific Branded Beverages | ||||||||
---|---|---|---|---|---|---|---|---|---|
 | Neither Beverage | Both Beverages | Comparison Beverage Only | Soft Drinks Only | p-value | ||||
 | N | % | N | % | N | % | N | % |  |
Non-alcoholic beverages a | 82 | 86.3% | 0 | 0% | 2 | 2.1% | 11 | 11.6% | .0126 |
Beerb | 79 | 83.2% | 3 | 3.2% | 5 | 5.3% | 8 | 8.4% | .4054 |
Other alcoholic beverages c | 79 | 83.2% | 2 | 2.1% | 5 | 5.3% | 9 | 9.5% | .2850 |