Skip to main content

Table 3 Swap acceptance rate and accepted swap mean energy density reduction (difference between base product and swap product) by food category

From: Offering within-category food swaps to reduce energy density of food purchases: a study using an experimental online supermarket

Category (N swaps)

% Accepted

Mean ED reduction kJ/100 g (s.d.)

Crisps Snacks & Nuts (478)

19 % *

240 (96)

Pasta Rice & Noodles (269)

36 % ***

195 (214)

Cooked & Continental Meats (226)

31 % **

325 (183)

Biscuits (191)

18 %

263 (160)

Tins Cans & Packets (187)

19 %

148 (78)

Dairy Eggs & Cheese (140)

27 %

291 (176)

Chocolate & Sweets (114)

25 %

207 (173)

Fresh Poultry (114)

6 % ***

249 (59)

Fresh Meat (91)

14 % *

292 (77)

Chilled Desserts (79)

19 %

190 (132)

Bread (58)

31 %

154 (48)

Other (339)

25 %

291 (236)

  1. Significance calculated from standardized Pearson Residuals. *: p < 0.05, **: p < 0.01, ***: p < 0.001