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Table 10 Detailed results - chocolate muesli

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Brand 1 Private label regular Private label choco Brand 2
Initial share of calories 5.0% 63.8% 21.3% 7.8%
Initial share of sales value 13.1% 46.7% 20.8% 14.4%
AID model estimation results
Ln PBrand 1 −0.2943 0.0960 0.0640 0.1247
(0.0142) (0.0313) (0.0177) (0.0510)
Ln PPrivate label regular 0.6598 −1.2680 −0.6039 0.4600
(0.4612) (0.9849) (0.5757) (1.5450)
Ln PPrivate label choco −0.4838 0.5100 0.3138 0.1899
(0.4055) (0.8553) (0.5033) (1.3312)
Ln PBrand2 0.0608 0.2019 0.1427 −0.4529
(0.0164) (0.0368) (0.0205) (0.0589)
Ln PBrand 3 −0.0400 0.1023 0.1085 0.1572
(0.0692) (0.1513) (0.0869) (0.2413)
Real budget −0.0257 −0.0966 −0.0236 0.1380
(0.0128) (0.0260) (0.0149) (0.0413)
Reformulation dummy −0.0466 0.0570 0.0191 −0.0157
(0.0334) (0.0640) (0.0383) (0.0992)
Trend 0.0000 0.0002 0.0009 −0.0007
(0.0008) (0.0004) (0.0003) (0.0006)
Christmas dummy 0.0109 0.0096 −0.0012 0.0165
(0.0122) (0.0188) (0.0126) (0.0272)
AR (1) 0.8022 0.2210 0.4339 0.0640
(0.1019) (0.1694) (0.1517) (0.1668)
Intercept 0.7431 2.3112 0.2789 −2.4491
(0.4261) (0.9154) (0.5233) (1.4814)
Root MSE 0.0148 0.0262 0.0159 0.0413
R2 0.94 0.85 0.81 0.89
R2-adj 0.92 0.81 0.76 0.86