Skip to main content

Advertisement

Table 4 Detailed results, fruit yoghurt

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Private label peach melba Private label orange Pear/ banana Pineapple/ orange/ mango Light Berry-flavoured
Initial share of calories 15.4% 5.8% 44.9% 4.0% 21.4%
Initial share of sales value 11.4% 5.3% 37.1% 8.9% 20.3%
AID model estimation results
Ln PPrivate label peach melba 0.000006 0.000002 −0.000004 −0.000001 −0.000002
(0.000001) (0.000000) (0.000001) (0.000001) (0.000001)
Ln PPrivate label orange 0.000001 0.000002 0.000000 0.000001 −0.000004
(0.000001) (0.000001) (0.000001) (0.000001) (0.000002)
Ln PPear/banana 0.000005 0.000006 0.000004 −0.000006 0.000002
(0.000002) (0.000001) (0.000003) (0.000002) (0.000003)
Ln PPineapple/orange/mango Light 0.000001 0.000001 −0.000005 0.000015 −0.000002
(0.000001) (0.000001) (0.000001) (0.000001) (0.000001)
Ln PBerry −0.000001 0.000001 −0.000006 −0.000001 0.000021
(0.000002) (0.000001) (0.000002) (0.000003) (0.000003)
Ln PBerry Light −0.000002 0.000000 −0.000010 −0.000002 −0.000006
(0.000001) (0.000001) (0.000001) (0.000001) (0.000002)
Real budget 0.000011 0.000013 −0.000010 −0.000005 0.000009
(0.000004) (0.000003) (0.000005) (0.000004) (0.000005)
Reformulation dummy −0.004530 0.000008 0.002339 −0.000570 0.005419
(0.003120) (0.002320) (0.004070) (0.006260) (0.008760)
Trend −0.000150 0.000004 −0.000130 −0.000920 0.001534
(0.000056) (0.000041) (0.000073) (0.000577) (0.000626)
Christmas dummy −0.001470 0.000176 −0.006100 −0.000950 0.005525
(0.002460) (0.001760) (0.003190) (0.004400) (0.006080)
AR (1) −0.402090 −0.186420 −0.263600 0.879930 0.862313
(0.147000) (0.181400) (0.174500) (0.093100) (0.080600)
Intercept 0.095738 0.048126 0.362423 0.113309 0.161103
(0.006660) (0.004570) (0.008380) (0.023100) (0.026200)
Root MSE 0.0044 0.0028 0.0053 0.0055 0.0076
R2 0.91 0.83 0.96 0.95 0.93
R2-adj 0.89 0.78 0.95 0.93 0.91