Table 1 Classification of Marketing Occasions by Healthfulness [19]

Products^a/ Brands^b

Unprocessed foods and beverages with no added fat, sugar or salt

Foods and beverages with some added fat, sugar, or salt

Processed energy-dense, nutrient-poor items with high levels of fat, sugar, or salt

Retailers^c

Grocery stores, farmers’ markets Sandwich outlets, smoothie outlets, salad bars

Sit-down restaurants, cafeterias, coffee outlets, prepared grocery stores, supplement stores

Pizza, burger, taco, fried chicken, Asian, and ice cream outlets, pubs, lounges, alcohol stores

Other

All nutrition education or healthy eating promotion

None

None