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Table 5 Nutrient content per 100 g of foods/beverages advertised in May 2013 and May 2016 when child viewership reached at least ≥35%, Mann-Whitney U test

From: The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television

 

CAI companiesa

Non-CAI companiesb

Total

 

2013

(n = 120)

2016

(n = 186)

   

2013

(n = 121)

2016

(n = 141)

   

2013

(n = 241)

2016

(n = 327)

   

Nutrient

Mdn

Mdn

U

z

P

Mdn

Mdn

U

z

P

Mdn

Mdn

U

z

P

Calories (kcal)

393

370

8962

−2.92

.004

211

280

10,500

3.22

.001

319

300

39,865

0.24

.811

Total fat (g)

11.4

5.0

9628

−2.03

.042

1.8

9.7

10,070

2.55

.011

7.3

7.9

41,050

0.86

.392

Saturated Fat (g)

2.3

2.1

9963

−1.59

.112

0.5

2.6

10,033

2.52

.012

1.9

2.3

41,830

1.26

.207

Trans Fat (g)

0.00

0.00

12,287

1.71

.087

0.00

0.04

10,581

3.65

.000

0.0

0.0

45,950

3.78

.000

Sodium (mg)

389

403

11,729

0.76

.450

103

382

10,448

3.14

.002

256

389

44,057

2.41

.016

Carbohydrates(g)

62.0

56.8

10,106

−1.40

.162

14.6

21.7

10,027

2.45

.014

23.8

31.1

41,051

0.85

.394

Fibre (g)

0.0

0.7

12,048

1.27

.205

0.0

0.8

10,285

3.16

.002

0.0

0.8

44,953

3.12

.002

Sugar (g)

28.2

20.0

10,330

−1.10

.271

7.0

4.1

8181

−0.57

.567

10.7

12.6

40,036

0.33

.743

Protein (g)

4.5

6.7

11,742

0.77

.440

2.4

8.9

11,052

4.15

.000

3.8

6.7

46,308

3.58

.000

  1. aCompanies participating in the Canadian Children’s Food and Beverage Advertising Initiative (CAI)
  2. bCompanies not participating in the CAI
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International Journal of Behavioral Nutrition and Physical Activity

ISSN: 1479-5868

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