Fig. 1
![Fig. 1](http://media.springernature.com/full/springer-static/image/art%3A10.1186%2Fs12966-021-01117-8/MediaObjects/12966_2021_1117_Fig1_HTML.png)
Average market share (MS) in hands of the leading global brand owner company (yellow), average number of global brand owners with ≥1% market share (orange) and average number of unique companies (green) across European Single Market member states and per food industry. The error bars indicate the respective standard deviation