Table 5 The four firm concentration ratio (CR4) for the 8 different non-alcoholic beverage product markets per European Single Market member state. Red indicates CR4 values > 60% and markets with dominant firms and limited competition, yellow indicates CR4 values between 40 and 60% and markets with limited competition while green indicates CR4 values ≤40% and markets with effective competition. Between brackets the percent change over the past 10 years is included (2009–2018). Euromonitor data 2018