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Table 1 Descriptive characteristics of the LoCard study participants and mean values for relative food motives by sociodemographic groups

From: Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey

   HEa WC SA MO NC EC CO FA PC PV
% Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD)
Gender (N = 10,786)b
 Women 66.9 1.024 (0.107) 0.895 (0.177) 1.123 (0.151) 1.017 (0.147) 0.986 (0.201) 0.936 (0.147) 1.057 (0.187) 0.836 (0.217) 1.053 (0.233) 1.217 (0.178)
 Men 33.1 1.021 (0.112) 0.907 (0.191) 1.130 (0.178) 0.995 (0.166) 0.958 (0.226) 0.920 (0.163) 1.042 (0.207) 0.895 (0.226) 1.101 (0.267) 1.271 (0.227)
R2c   <.001* .001** <.001* .004*** .004*** .002** .001*** .015*** .008*** .016***
Age group (N = 10,786)
 18–29 15.0 1.016 (0.122) 0.857 (0.194) 1.131 (0.171) 1.071 (0.144) 0.903 (0.221) 0.880 (0.158) 1.123 (0.192) 0.883 (0.219) 1.141 (0.230) 1.264 (0.197)
 30–44 33.1 1.016 (0.114) 0.863 (0.185) 1.137 (0.163) 1.027 (0.149) 0.956 (0.215) 0.912 (0.159) 1.103 (0.188) 0.865 (0.224) 1.083 (0.247) 1.246 (0.203)
 45–64 38.0 1.024 (0.107) 0.928 (0.172) 1.129 (0.157) 0.994 (0.154) 0.999 (0.197) 0.944 (0.144) 1.019 (0.185) 0.838 (0.221) 1.047 (0.247) 1.228 (0.193)
 65–94 13.9 1.055 (0.103) 0.950 (0.182) 1.083 (0.148) 0.944 (0.154) 1.042 (0.187) 0.991 (0.128) 0.946 (0.169) 0.851 (0.213) 1.020 (0.237) 1.195 (0.188)
R2   .013*** .041*** .012*** .057*** .040*** .045*** .095*** .005*** .022*** .010***
Marital status (N = 10,756)
 Married/cohabiting 68.2 1.024 (0.111) 0.900 (0.179) 1.133 (0.156) 1.001 (0.153) 0.985 (0.205) 0.935 (0.151) 1.040 (0.188) 0.854 (0.219) 1.055 (0.242) 1.236 (0.196)
 Divorced/widowed 14.0 1.031 (0.108) 0.916 (0.183) 1.113 (0.163) 0.990 (0.153) 0.995 (0.203) 0.941 (0.145) 1.038 (0.195) 0.838 (0.224) 1.087 (0.248) 1.220 (0.189)
 Never married 17.8 1.021 (0.119) 0.882 (0.190) 1.110 (0.173) 1.034 (0.156) 0.930 (0.228) 0.907 (0.164) 1.108 (0.205) 0.873 (0.226) 1.112 (0.252) 1.241 (0.207)
R2   .001* .003*** .004*** .007*** .011*** .005*** .018*** .002*** .008*** .001**
Living situation (N = 10,739)
 Alone 25.3 1.029 (0.117) 0.908 (0.186) 1.106 (0.174) 1.013 (0.160) 0.958 (0.222) 0.924 (0.160) 1.068 (0.214) 0.860 (0.229) 1.091 (0.256) 1.230 (0.206)
 Two or more adults 41.4 1.029 (0.111) 0.919 (0.175) 1.126 (0.157) 1.000 (0.152) 0.992 (0.205) 0.947 (0.149) 1.012 (0.186) 0.845 (0.220) 1.042 (0.244) 1.230 (0.195)
 Adult(s) and child(ren) 33.3 1.015 (0.109) 0.867 (0.183) 1.140 (0.154) 1.019 (0.150) 0.969 (0.204) 0.915 (0.149) 1.092 (0.178) 0.864 (0.216) 1.088 (0.236) 1.245 (0.191)
R2   .003*** .016*** .006*** .003*** .005*** .008*** .033*** .001*** .009*** .001**
Education (N = 10,777)
 Basic 5.9 1.012 (0.108) 0.913 (0.168) 1.122 (0.163) 0.998 (0.149) 0.976 (0.198) 0.942 (0.150) 1.003 (0.185) 0.925 (0.202) 1.130 (0.256) 1.192 (0.201)
 Middle 37.8 1.010 (0.114) 0.886 (0.181) 1.139 (0.162) 1.024 (0.154) 0.967 (0.208) 0.917 (0.149) 1.053 (0.192) 0.890 (0.215) 1.110 (0.238) 1.237 (0.195)
 Lower academic 32.6 1.030 (0.107) 0.905 (0.182) 1.123 (0.156) 1.007 (0.150) 0.985 (0.208) 0.932 (0.152) 1.048 (0.195) 0.835 (0.217) 1.062 (0.239) 1.242 (0.196)
 Upper academic 23.7 1.042 (0.112) 0.908 (0.185) 1.109 (0.163) 1.010 (0.154) 0.979 (0.216) 0.948 (0.159) 1.070 (0.196) 0.811 (0.229) 1.001 (0.248) 1.233 (0.200)
R2   .013*** .003*** .005*** .006*** .001** .006*** .006*** .027*** .032*** .003***
HH income (N = 9989)
 1st quartile 25.5 1.011 (0.118) 0.866 (0.187) 1.124 (0.162) 1.028 (0.154) 0.958 (0.215) 0.914 (0.153) 1.070 (0.199) 0.892 (0.218) 1.168 (0.241) 1.240 (0.204)
 2nd quartile 32.9 1.024 (0.109) 0.898 (0.177) 1.120 (0.159) 1.012 (0.150) 0.974 (0.207) 0.930 (0.154) 1.052 (0.192) 0.863 (0.216) 1.082 (0.228) 1.233 (0.191)
 3rd quartile 18.1 1.024 (0.108) 0.902 (0.176) 1.134 (0.158) 1.004 (0.155) 0.978 (0.205) 0.935 (0.148) 1.056 (0.190) 0.839 (0.216) 1.039 (0.227) 1.240 (0.199)
 4th quartile 23.5 1.038 (0.112) 0.936 (0.180) 1.126 (0.165) 0.994 (0.156) 0.989 (0.214) 0.943 (0.156) 1.038 (0.198) 0.822 (0.221) 0.966 (0.247) 1.229 (0.198)
R2   .007*** .018*** .001* .006*** .003*** .004*** .003*** .014*** .085*** <.001
HH special diets (N = 10,503)
 No special diet 52.8 1.019 (0.114) 0.907 (0.179) 1.135 (0.165) 1.009 (0.157) 0.962 (0.209) 0.918 (0.152) 1.059 (0.199) 0.867 (0.223) 1.087 (0.253) 1.242 (0.204)
 Lactose-free 22.2 1.018 (0.103) 0.910 (0.171) 1.131 (0.149) 1.010 (0.149) 0.978 (0.202) 0.928 (0.146) 1.049 (0.187) 0.862 (0.210) 1.060 (0.234) 1.230 (0.192)
 Gluten-free 7.0 1.050 (0.109) 0.863 (0.190) 1.111 (0.155) 1.015 (0.159) 1.024 (0.211) 0.939 (0.148) 1.025 (0.186) 0.852 (0.220) 1.040 (0.235) 1.224 (0.184)
 Red-meat-free 5.1 1.052 (0.104) 0.898 (0.186) 1.092 (0.150) 0.994 (0.153) 1.029 (0.206) 0.977 (0.154) 1.012 (0.186) 0.792 (0.226) 1.018 (0.232) 1.209 (0.185)
 Vegetarians 6.3 1.035 (0.119) 0.849 (0.196) 1.090 (0.168) 1.019 (0.144) 0.966 (0.225) 0.986 (0.154) 1.073 (0.188) 0.797 (0.216) 1.047 (0.244) 1.228 (0.184)
 Other 6.5 1.024 (0.112) 0.870 (0.194) 1.112 (0.168) 1.014 (0.154) 1.001 (0.215) 0.941 (0.159) 1.056 (0.192) 0.847 (0.238) 1.058 (0.243) 1.238 (0.193)
R2   .009*** .011*** .008*** <.001 .010*** 0.017*** .005*** .010*** .006*** .001**
  1. HE health, WC weight control, SA sensory appeal, MO mood, NC natural content, EC ethical concern, CO convenience, FA familiarity, PC price-cheap, PV price-value, HH household
  2. ***P < .001, **P < .01, *P < .05
  3. aScores > 1 for each relative food motive indicate that the dimension is rated more important than on average all the motive items
  4. bNumber of participants with missing data for predictors in the analysed sample: age: 9, gender: 9, marital status: 39, living situation: 56, education: 18, household income: 121, household special diets: 292
  5. cR2 values represent the proportion of the variance in the relative food motive that is explained by the given sociodemographic variable