Estimating the potential impact of the Australian government’s reformulation targets on household sugar purchases

Table 1 Modelled impact of the Australian sugar reformulation targets on Australian household purchases of sugar

Food category^a	Sub-category	Number of unique products subject to reformulation	Products already meeting target (%)	Mean sugar purchases (g/d per capita)^b,c
Food category^a	Sub-category	Number of unique products subject to reformulation	Products already meeting target (%)	Current	Reformulated to meet targets^d	Difference (Current – targets applied)
All categories combined		2471	52.4	10.22	9.36	0.87
Breakfast Cereals	Breakfast cereals with fruit	226	65.0	0.85	0.79	0.06
	Breakfast cereals without fruit	222	58.9	0.94	0.83	0.11
Flavoured milk	Flavoured milk: Mammalian	177	42.5	0.71	0.65	0.05
Flavoured milk	Flavoured milk: Dairy alternatives	29	59.4	0.02	0.02	0.00
Muesli and snack bars	Muesli and snack bars	310	49.6	0.45	0.41	0.03
Non-alcoholic beverages	Flavoured water, mineral water, soda water and iced tea	326	83.3	0.22	0.20	0.01
	Carbonated soft drinks and energy drinks	576	29.5	5.12	4.69	0.44
	Fruit drinks	130	26.3	0.81	0.74	0.07
Sweetened yoghurt	Sweetened yoghurt: Mammalian	475	69.8	1.10	1.01	0.09

^aFood categories and sub-categories listed are those that are targeted by the Australian government’s sugar reformulation program
^bResults are sales-weighted and are projected to the Australian population using sample weights provided by NielsenIQ
^cStandard error (SE) for mean sugar purchases (g/d per capita) not displayed as SE ≤0.01 for each mean value
^dFor food categories with a maximal target, foods and beverages with a sugar content at or below the target-level retained their existing sugar content, whereas, foods and beverages. For food categories with a proportional reduction target, a 10% sugar reduction was applied to products that met the criteria

ISSN: 1479-5868