Table 3 Raw means for customers’ outcomes at 6 and 12 months by gender, condition, and their interaction

 Daily cups of fruit

Baseline

(N=369)

1.4 (1.2)

1.4 (1.2)

1.4 (1.5)

1.6 (1.5)

0.979

0.044

0.493

0.597

6-mos

(N=337)

1.3 (1.1)

1.1 (0.8)

1.2 (1.0)

1.6 (1.5)

12-mos

(N=327)

1.2 (1.2)

1.4 (1.2)

1.2 (1.2)

1.7 (1.3)

 Daily cups of vegetables

Baseline

(N=368)

1.1 (0.8)

1.0 (0.8)

1.1 (0.8)

1.1 (1.0)

0.602

0.368

0.871

0.900

6-mos

(N=336)

1.1 (0.6)

0.9 (1.0)

1.0 (0.8)

1.1 (0.9)

12-mos

(N=327)

1.1 (0.8)

0.9 (0.5)

1.0 (0.6)

1.1 (0.7)

 Weekly $ spend on groceries overall

Baseline

(N=368)

122.4 (61.7)

110.4 (56.7)

113.2 (53.0)

105.4 (54.6)

0.637

0.270

0.172

0.896

6-mos

(N=334)

114.0 (49.6)

106.0 (60.3)

109.1 (52.2)

118.9 (69.5)

12-mos

(N=326)

117.7 (55.8)

115.6 (56.0)

108.3 (48.9)

115.4 (59.0)

 Weekly $ spent on fruits and vegetables overall

Baseline

(N=367)

39.2 (23.1)

33.2 (18.6)

35.9 (19.6)

32.7 (16.6)

0.643

0.393

0.672

0. 405

6-mos

(N=332)

38.7 (21.2)

33.8 (17.3)

39.2 (20.0)

32.1 (15.7)

12-mos

(N=326)

39.7 (24.2)

34.9 (20.4)

39.9 (20.4)

37.0 (21.1)

 Weekly $ spent on groceries at targeted store

Baseline

(N=367)

45.7 (36.9)

35.7 (24.6)

31.9 (32.4)

38.9 (22.4)

0.474

0.026

0.129

0.071

6-mos

(N=330)

43.5 (32.8)

27.0 (15.6)

46.4 (31.9)

47.9 (42.6)

12-mos

(N=325)

43.2 (44.7)

31.4 (25.9)

45.4 (34.6)

37.9 (33.4)

 Weekly $ spent on fruits and vegetables at targeted store

Baseline

(N=366)

18.1 (15.2)

12.4 (10.3)

17.5 (14.6)

13.9 (9.6)

0.785

0.358

0.786

0.476

6-mos

(N=333)

17.8 (14.9)

10.7 (9.0)

19.6 (15.1)

16.1 (13.8)

12-mos

(N=325)

17.1 (20.0)

12.3 (11.1)

20.1 (17.1)

14.2 (11.7)

 % of weekly $ spent on fruits and vegetables at targeted store from weekly $ spent on groceries at targeted store

Baseline

(N=362)

43.4 (28.0)

37.3 (24.5)

43.8 (29.0)

38.0 (25.2)

0.580

0.566

0.091

0.994

6-mos

(N=312)

45.0 (26.5)

44.1 (32.5)

43.8 (28.5)

38.8 (21.7)

12-mos

(N=289)

42.8 (25.6)

40.5 (30.9)

48.1 (30.8)

41.4 (22.6)

 Past month variety of fruits

Baseline

(N=336)

16.2 (5.7)

15.5 (6.2)

16.0 (5.3)

14.1 (5.7)

0.883

0.677

0.701

0.188

6-mos

(N=337)

16.7 (5.2)

16.3 (5.8)

16.2 (5.1)

15.5 (5.8)

12-mos

(N=327)

17.0 (5.3)

14.9 (5.7)

16.3 (5.4)

16.2 (4.8)

 Past month variety of vegetables

Baseline

(N=369)

22.6 (6.1)

21.6 (7.3)

22.5 (6.3)

20.8 (6.4)

0.519

0.102

0.200

0.942

6-mos

(N=337)

23.5 (6.2)

21.6 (6.3)

22.4 (5.8)

22.2 (6.2)

12-mos

(N=327)

22.8 (5.7)

21.0 (7.0)

22.7 (6.9)

23.0 (5.4)

 Behavioral Strategies – substitutions

Baseline

(N=369)

2.5 (0.7)

2.2 (0.6)

2.5 (0.6)

2.2 (0.8)

0.561

0.453

0.972

0.381

6-mos

(N=336)

2.6 (0.6)

2.3 (0.6)

2.6 (0.6)

2.4 (0.6)

12-mos

(N=327)

2.6 (0.6)

2.4 (0.6)

2.5 (0.6)

2.5 (0.7)

 Behavioral strategies – opting for variety

Baseline

(N=342)

1.9 (0.6)

1.6 (0.5)

2.0 (0.6)

1.7 (0.6)

0.728

0.330

0.110

0.379

6-mos

(N=326)

2.0 (0.7)

1.8 (0.6)

2.0 (0.6)

1.9 (0.6)

12-mos

(N=318)

2.0 (0.6)

1.7 (0.6)

2.0 (0.6)

1.9 (0.7)

 Behavioral strategies – preparation

Baseline

(N=362)

2.5 (0.7)

2.1 (0.6)

2.4 (0.5)

2.2 (0.6)

0.736

0.937

0.013

0.929

6-mos

(N=335)

2.6 (0.6)

2.2 (0.6)

2.5 (0.6)

2.3 (0.6)

12-mos

(N=326)

2.5 (0.6)

2.1 (0.6)

2.5 (0.5)

2.3 (0.6)

 Percent energy from fat

Baseline

(N=355)

30.7 (3.4)

31.5 (2.6)

29.5 (3.4)

31.6 (3.2)

0.741

0.764

0.117

0.820

6-mos

(N=327)

30.4 (3.3)

31.6 (2.4)

30.2 (3.1)

31.2 (3.1)

12-mos

(N=315)

30.9 (3.4)

31.5 (2.6)

29.9 (3.2)

31.2 (3.2)