Table 3 Types of evaluation
Evaluation type | Working definitions (adapted from Bauman & Nutbeam, 2014) [15] |
|---|---|
Formative evaluation of physical activity messaging | Gathering data to help inform message development and to assess whether the message is needed, appropriate and acceptable before it is implemented. (e.g., using focus groups to test alternate messages, and establish messaging preferences). |
Process evaluation of physical activity messages | Establishing whether or not the message was delivered as intended (e.g., what was the message reach? Was the message delivered successfully to the intended target audience, at the correct time, in the desired setting?) |
Impact/Outcome evaluation of physical activity messages | Establishing whether or not the message produced changes in the desired indicators (e.g., did the message bring about changes in awareness, attitudes, or physical activity behaviour?) |