Table 1 The market shares per food industry as determined by Euromonitor and most sold product categories of companies included in the study (Belgium, Euromonitor, 2018)

Packaged food manufacturers

 Mondelēz

3.1

Bread & bakery products, Confectionary, Dairy

 Unilever

2.5

Dairy, Convenience foods, Sauces

 Nestlé

2

Dairy, Non-alcoholic beverages, Cereal & grain products

 Danone

1.9

Dairy

 Friesland Campina

1.3

Dairy

 PepsiCo^a

1.1

Non-alcoholic beverages, Savoury snack foods

 Ter Beke

1.1

Convenience foods

 Ferrero

1

Bread & bakery products, Confectionary

 GB Foods (Previously Continental Foods)

1

Sauces, Convenience foods

 Mars

0.9

Confectionary, Sauces, Cereal & grain products

 Lotus Bakeries

0.9

Bread & bakery products

 Kellogg’s

0.8

Cereal & grain products

 Iglo

0.7

Fruits & vegetables, Convenience foods, Meat & fish products

 Dr. Oetker^b

0.7

Convenience foods, Bread & bakery products, Dairy

 Bonduelle^c

0.3

Fruits & vegetables

 Imperial Meat Products^d

0.9

Meat & fish products

 McCain^c

0.2

Fruits & vegetables

N = 17

20.4^e

Non-alcoholic beverage manufacturers

 Coca-Cola

35.4

Non-alcoholic beverages

 PepsiCo^a

3.2

Non-alcoholic beverages, Savoury snack foods

 Schweppes (Suntory Holdings)

3

Non-alcoholic beverages

N = 3

41.6^f

Supermarkets

 Colruyt

15.9

Fruits & vegetables, Non-alcoholic beverages, Dairy

 Delhaize

15.6

Fruits & vegetables, Non-alcoholic beverages, Dairy

 Aldi

6.3

Dairy, Non-alcoholic beverages, Fruits & vegetables

 Carrefour

6.2

Fruits & vegetables, Non-alcoholic beverages, Convenience foods

 Lidl

3.8

Dairy, Non-alcoholic beverages, Bread & bakery products

N = 5

52.4

Quick-service restaurants

 McDonald's

17

Burgers

 Quick

12

Burgers

 Panos

9

Bread & bakery products

 Pizza Hut

6

Pizza

 Exki

6

Bread & bakery products, Convenience foods

 Domino's Pizza

17

Pizza

 Paul

12

Bread & bakery products

N = 7

49.4