Table 2 Frequency of posts on YouTube, Instagram and TikTok between June 1st 2021 and May 31st 2022 examined amongst the nine most popular influencers for children 10–12 years old
Platform | Posts Collected n(%) | Posts Examineda n(%) | Food Product & Brand Postsa n(%) |
|---|---|---|---|
YouTube | 712(24) | 354(16) | 234(65) |
1306(43) | 886(40) | 39(11) | |
TikTok | 992(33) | 992(44) | 88(24) |
Total | 3010(100) | 2232(100) | 361(100) |