- Open Access
From the concrete to the intangible: understanding the diverse experiences and impacts of new transport infrastructure
© Kesten et al. 2015
Received: 20 December 2014
Accepted: 15 May 2015
Published: 4 June 2015
Changes to the environment that support active travel have the potential to increase population physical activity. The Cambridgeshire Guided Busway is an example of such an intervention that provides new traffic-free infrastructure for walking, cycling and public transport. This qualitative investigation explored the diverse experiences of new transport infrastructure and its impacts on active travel behaviours.
Thirty-eight adult participants from the Commuting and Health in Cambridge natural experimental study were purposively selected according to their demographic and travel behaviour change characteristics and invited to participate in semi-structured interviews between February and June 2013. A mixed-method, following-a-thread approach was used to construct two contrasting vignettes (stories) to which the participants were asked to respond as part of the interviews. Inductive thematic qualitative analysis of the interview data was performed with the aid of QSR NVivo8.
Perceptions of the busway’s attributes were important in shaping responses to it. Some participants rarely considered the new transport infrastructure or described it as unappealing because of its inaccessibility or inconvenient routing. Others located more conveniently for access points experienced the new infrastructure as an attractive travel option. Likewise, the guided buses and adjacent path presented ambiguous spaces which were received in different ways, depending on travel preferences. While new features such as on board internet access or off-road cycling were appreciated, shortcomings such as overcrowded buses or a lack of path lighting were barriers to use. The process of adapting to the environmental change was discussed in terms of planning and trialling new behaviours. The establishment of the busway in commuting patterns appeared to be influenced by whether the anticipated benefits of change were realised.
This study examined the diverse responses to an environmental intervention that may help to explain small or conflicting aggregate effects in quantitative outcome evaluation studies. Place and space features, including accessibility, convenience, pleasantness and safety relative to the alternative options were important for the acceptance of the busway. Our findings show how environmental change supporting active travel and public transport can encourage behaviour change for some people in certain circumstances.
In recent years there has been growing interest in the opportunity to increase population levels of physical activity by targeting travel behaviours [1,2]. Active travel—in particular for commuting, which accounts for 19 % of all trips made in the United Kingdom (UK) —is associated with higher overall physical activity [4-8] and physical wellbeing  and lower cardiovascular disease risk factors [10-12]. Commuting by walking or cycling is associated with a lower risk of being overweight , and this includes the use of public transport that can involve walking  and cycling  as part of the journey, thereby contributing towards the achievement of recommended physical activity levels .
Evaluating the physical activity impacts of environmental changes
Studies of the effects of interventions to promote walking  and cycling  suggest that these behaviours are amenable to change in principle, and it is increasingly argued that creating a more supportive environment for these behaviours should form a key part of public health strategy in this area . However, more robust studies are needed to assess and understand the effectiveness of population level interventions to promote physical activity [16,18]. Randomised controlled trials are not always possible, practical or appropriate for evaluating large-scale environmental changes  and it is often necessary to use alternative study designs. Natural experiments—defined in this case as changes in exposure to environmental conditions that are not manipulated by the researcher [19,20]—can be useful for assessing the effects of environmental interventions on health  and health inequalities . The health impacts of natural experiments, addressing changes such as residential relocation , housing improvements  and new transport infrastructure [23,24], are increasingly being evaluated. The complexity of natural experimental studies means that multiple methods, including quantitative and qualitative approaches, are often recommended , and quantitative outcome studies in this area are prone to producing modest, mixed or inconclusive evidence of aggregate behaviour change which may conceal divergent patterns of response between different groups of people exposed to the interventions . Qualitative methods are particularly useful for understanding attitudes to and processes of change, and for their contribution to the interpretation of quantitative analyses , but to date their use in evaluating the physical activity impacts of environmental changes has been limited [26,27]. Understanding how change is brought about, experienced and maintained, and under what circumstances, is important for the development of more generalisable causal inference and policies to promote and sustain more widespread population level changes [28-30].
The case of the Cambridgeshire guided busway
The Commuting and Health in Cambridge study aims to understand the impact of the busway on travel behaviour, physical activity and wider health. The study protocol has been published elsewhere . Briefly, it is a quasi-experimental cohort study of commuters in which data were collected in four annual surveys augmented with nested in-depth quantitative and qualitative components. Participants aged over 16, travelling to work in Cambridge and not participating in other concurrent physical activity research were recruited, predominantly through workplaces, and invited to participate in annual questionnaire surveys and (optional) rounds of objective physical activity measurement between 2009 and 2012, that is covering the period before and after the busway was opened in 2011. A complementary intercept survey of busway users was also conducted in 2012 to assess who used the busway, for what purposes and how such journeys were made prior to the busway. In addition to the cohort study and intercept survey, qualitative interviews were conducted in each year of the study and have provided insights into the social context of commuting practices , the socioeconomic structure of car commuting , depictions of wellbeing associated with commuting , the resilience of active commuters to apparently hostile commuting environments , factors underlying changes in commuting practices following home or work relocation  and the initial experiences of busway users . The current paper focuses on the analysis of qualitative interview data collected after the busway was opened, investigating the ways in which people experienced and responded to the new transport infrastructure, and how such experiences were or were not translated into meaningful travel behaviour change.
Cambridge is a university city in the east of England and has a resident population of 123,867 . It is characterised by a strong cycling culture. A high proportion of commuters (29.9 %) reported cycling to work in the 2011 census compared to 2.8 % in England and Wales as a whole , and fewer commuting journeys are made by car in Cambridgeshire (50 %) than in Great Britain as a whole (68 %) .
Interview sampling procedure
Interview participants were recruited from the main study cohort and the intercept survey sample. Those recruited from the cohort were purposively sampled from among those who had taken part in at least two of the annual surveys. They were categorised according to their responses to the survey question ‘In the past four weeks how did you normally travel to work?’, to which they could respond ‘always, usually, occasionally or never’ in respect of each of four modes of transport (car or motor vehicle, public transport, bicycle or walking). This enabled us to distinguish those who had changed or maintained their usual mode of travel to work over the course of the study. The intercept survey participants were more socioeconomically heterogeneous than the cohort sample and were known to have used the busway, which was not the case for all the members of the cohort. Intercept survey participants were eligible for inclusion in the interview study if they were aged over 16, lived within the study area and had reported their level of educational achievement, which enabled us to purposively oversample from lower social groups. Across the two sources the aim was to recruit a sample representing a broad range of characteristics including age, education, gender, and home location. The latter was used to classify participants according to their level of exposure to the busway into loosely-defined notional ‘intervention’ and ‘control’ areas .
Semi-structured interviews were conducted between February and June 2013 (between 18 and 22 months after the busway was introduced), either at the participants’ homes (26.3 %) or workplaces (60.5 %) or at the research institute (13.2 %). The interviews followed a flexible topic guide which allowed participants to shape the direction of the interview depending on their responses  and lasted between 18 and 71 minutes. Interviews were conducted until theoretical saturation (when little new information was emerging) had been reached . The participants were not offered any form of compensation for their time. The Cambridge Psychology Research Ethics Committee Ethical granted approval for the study (reference number PRE.2012.14) and all participants provided written informed consent to take part in an interview.
The interviews began by exploring participants’ experiences of using different modes of transport and how they chose between the options available to them. The interviews then focused more closely on the facilitators of, barriers to and processes of travel behaviour change, with the more specific question of the perceived impact (if any) of the busway being raised towards the end of the interview if it had not been mentioned spontaneously by the participant.
Vignettes used to elicit discussion in the interviews
Vignette 1. Decreasing car use
I mean it’s really in the last five years my attitude’s changed to public transport. There’s a very good bus route, coming into the centre of Cambridge so I either take the bus or cycle in to work, depending on how the weather is. When the weather is not nice, the bus that I take leaves at about five past nine and arrives here at half past nine-ish, depending on the traffic. And I do that so that I can take my son to school for nine o’clock and then take that bus. It was a real change in my behaviour when they introduced these buses. The old buses were a lot less comfortable, they didn’t have any air conditioning, so I often felt sick when I was reading on the bus, these buses have air conditioning, they’re very well kitted out. They’ve got lots of leg space and plug sockets for you to plug your laptop in. And by having access to the internet, I basically start work as soon as I get on the bus. I opt for the bike in the Summer because I’ve always enjoyed cycling. I'm not someone who will exercise for the sake of exercising, I don't enjoy it and don’t tend to stick to it so doing it this way, as the commute to work, it means that I’m doing exercise consistently for a reason and I’ll stick to it.
Vignette 2. Continuation of car use
The last few years I’ve been driving and I love driving, I drive everywhere. Having the car gives you much more freedom, especially with a child. One reason for driving is a lack of ideal public transport. Deciding between driving and other options is like a balance between the convenience of a car which can literally get you from door to door, with trying to do the green thing and taking public transport or cycling. I didn’t always drive everywhere, I used to cycle to work from a park-and-ride, until a few years back when I fell off my bicycle and now my wife won’t let me cycle in town. Comparatively cycling is not actually much different to the car because I’d still leave the same time and I’d probably arrive at the same time because of that last bit coming into Cambridge the traffic is probably comparable. It’s just the slight inconvenience of cycling and having to change when you come to work.
Inductive thematic qualitative analysis was performed using QSR NVivo 8 . This approach was chosen because it offers clear guidance on the process of analysis whilst remaining flexible and encouraging the comparison of connections and divergence within the data . Reflective field notes, recording the main points of interest and unrecorded talk (e.g. before and after audio recording), were completed after every interview. The field notes were referred to for context before, during and after analysing each transcript. Initial codes, categorising the content within each line or section, were generated systematically across all the transcripts, and duplicate codes with synonymous meanings were collapsed. The content of all the codes was read, and these contents were compared to each other to iteratively refine and group codes into potential themes. To continue the refinement process the content of each theme was used to produce a written description of each theme. This description recorded instances of divergent cases and helped to ensure that the content reflected the theme accurately and that the theme was an accurate description of the content. During this process the experiences of one particular participant emerged as a useful illustration (case study) of the positive potential impact of the busway. Participants were given pseudonyms for the purposes of reporting.
Participant characteristics (n = 38)
70 and over
Area of residence
Notional intervention area
Notional control area
More active (away from car)
Less active (towards car)
Change which does not affect activity levels
Profile of participants’ travel behaviours
Use of guided busway
Current journey description
Change and main reason described
None (n = 11)
Drove to work
Drove to park-and-ride and then walked to work
Drove to work
Drove herself and her husband to his workplace where there is free parking and then either walked or cycled to work
Took public transport to work
Drove to work
Cycled to work
Cycled to work
Worked from home but travelled to see clients predominantly by car
Cycled to the train station, then took a train and then a bus to work
Change which does not affect activity levels (n = 4)
Bus and path
Usually cycled or took the guided bus and drove occasionally
Previously used normal bus system, cycled on the road and drove occasionally. Changed to using the guided bus and maintenance track to cycle to work.
Used the guided bus
Changed from using the normal bus to the guided bus when the weather was nice or when her husband drove her to the park-and-ride.
Either cycled or used a bus
Took up cycling to work partly along the guided busway. Travelled by bus in the winter.
Drove to work and occasionally cycled along the busway
Took up cycling to work occasionally after introduction of the maintenance track.
More active (away from car) (n = 13)
Either cycled or drove to work
Took up cycling approximately three years ago after his wife started cycling and suggested that he try it too.
Cycled, drove, or drove to a park-and-ride and then cycled
Change prompted by retirement of partner with whom she travelled by car to work. Changed to cycling, or driving to park-and-ride and then cycling.
Bus and path
Cycled to work
Changed from driving to park-and-ride and cycling to work to cycling the entire journey — either on the busway or on the normal roads depending on the weather which determined whether the access path to the busway was passable.
Bus and path
Cycled or took the guided bus to work
Change primarily caused by moving house which made journey longer, thereby increasing cycling distance.
Either drove or cycled to work
Changed from driving to work all the time to occasionally cycling. Change primarily caused by moving house.
Drove to work and occasionally cycled to work
Changed from driving to park-and-ride and then taking a bus to work to mainly driving and occasionally cycling. Change caused primarily by moving house which shortened the journey.
Cycled to work
Changed from taking a train and cycling part of the journey to cycling the entire journey. Change primarily caused by moving house.
Drove to park-and-ride and walked the rest of the way to work
Changed from driving the entire journey to work to driving to a park-and-ride site and walking the rest of the way to work. Change primarily caused by removal of workplace parking.
Drove to park-and-ride and then took a bus to work. Walked the return journey to park-and-ride site
Changed from parking on site to using park-and-ride and taking a bus to work and walking the return journey. Change driven by the stress of trying to find a parking space.
Used the guided bus four days a week and drove to a different workplace once a week
Previously car-shared with his wife who would drop him at work and would continue to her own workplace. Changed from driving to work to taking the busway after moving home. This change involved more walking.
Drove to park-and-ride and took the guided bus to work
Previously drove from home to work. Decided to try out a park-and-ride and cycle along a narrow cycle path which ran alongside a road. When the busway was introduced she drove to the park-and-ride and cycled along the busway path which she preferred because it was wider. In the winter she decided to try the guided bus from her home to her workplace.
Either drove to work or drove to a park-and-ride and walked or took the guided bus the rest of the way to work
Change brought about by health concerns which led to increased willingness to use the park-and-rides more to walk. Started using the guided busway once he had a free bus pass and reduced the amount of cycling he did to work due to health problems.
Drove for food shopping
Decreased driving, especially long distances, owing to health problems. Took up cycling for leisure, which he attributed to the Olympics.
Less active (towards car) (n = 10)
Drove to work
Change caused by changing jobs three times during the study. When participant had to pay for parking at work she either took the train or drove to a park-and-ride and then walked or cycled to work. Changed to driving every day due to free parking at her work place.
Bus and path
Took a bus to work
Changed from cycling to work to taking public transport. Change caused by increasing age and health problems meaning he was less able and inclined to cycle to work.
Drove to work
Participant used to take two buses from home to work. Due to health problems she occasionally needed to use car to get to work. Employers granted her a permanent parking permit so she now drives to work.
Drove to work
Used to cycle to work three times a week when the weather was nice and drove when she was going on to appointments. Since semi-retiring she had been cycling more due to decreased work pressures but she had broken her arm a few months ago and hadn't been able to cycle since.
Either drove to work or took two buses
Primarily cycled to work before moving home. After moving home cycling to work was no longer possible due to increased distance.
Drove an electric scooter to work, occasionally drove a car or cycled to work
Primarily cycled to work before moving home. After moving home and purchasing an electric scooter and needing to drive more as a result of changes to job, she cycled to work less.
Drove to work
Changed from driving to park-and-ride and cycling the rest of the way to work, to predominantly using the car and occasionally taking the bus to work. Change provoked by bicycle being stolen from the park-and-ride and second bicycle getting a puncture.
Drove to work
Participant had changed from taking a train and walking to work to driving. Change attributed to learning to drive.
Cycled with children to school
Participant had changed from cycling to work to working from home and therefore not needing to travel to a work place.
Bus and path
Drove to work
Change driven by change in job, which meant he could no longer cycle to work because of the increased distance.
The following three main themes were elicited from the interviews: ‘Places created by environmental change’; ‘Ambiguous spaces created by environmental change’; and ‘Adapting to and adopting environmental change’. These substantive themes are described and discussed using illustrative quotes including each participant’s pseudonym and age group. In addition to these substantive themes, the case study of one participant is highlighted to illustrate the potential impact of the busway, and this is followed by a reflection on the contribution of the vignettes to the study.
Places created by environmental change
Location relative to environmental change
The introduction of the busway created places, connections between places and connections between people and places. Some participants did not commonly use the busway, while others had embraced it as a new, more convenient, transport option. For both groups, perceptions of the attributes of the busway—its proximity, accessibility and convenience—were important in shaping their response to it.
“The [guided] bus route has no relevance or bearing to me at all, it’s the wrong direction and the wrong place and anything like that so I couldn’t use it even if I wanted to particularly.” Alice, 50–59 years
Interestingly this included not only participants from the ‘control area’ but also intercept survey participants who were sampled through use of the very infrastructure they claimed not to be using, suggesting that they may have been intercepted on the busway on a rare or non-routine occasion.
“In 2009 I would have driven to work and parked on site, because that’s really the only option. I live about 23–25 miles away, and the buses would have taken me quite a long time to get to work, so I would have driven and parked on site. Then there was the opportunity to park at the Trumpington Park-and-Ride and cycle along the guided busway, so I opted to try some of those.” Jenny, 60–69 years
Other place-related considerations
“If you went to Trumpington and tried that six minute [bus] journey, you’d appreciate how, when it’s not got on the road or there’s nothing in the way, how efficient it is and what it could aspire to.” Paul, 70–79 years
“[The maintenance track]’s quite convenient the way it avoids quite a lot of junctions and stopping and starting because you’re coming into town, you peel straight off into the park-and-ride and there’s very little stopping for traffic lights and junctions.” Peter, 30–39 years
“But most of the time one could get to [my work place], as an example, just as quickly going the traditional car route than if you were to go on the bus [busway]. Because once it [the busway] hits the city in Cambridge, it goes all around the houses […]” Daniel, 50–59 years
This experience depended very much on a participant’s home or work location and on whether the on-road portion of the busway route formed a significant part of the overall journey.
“I’ve worked on this site for about 15 years, and over the years it’s been very stressful getting a car parking place, even if you come in early. And I just can’t start my day in a stressful way, so Park and Ride is really good for me, getting on the [guided] bus is very, very good.” Vicky, 50–59 years
In summary, this evidence suggests that the new infrastructure cannot be considered as a singular change to the environment that affected everyone’s choices and opportunities in the same way . What was regarded as a novel, quasi-tramway service by some was experienced as no different to an ordinary bus service by others—illustrating that perceptions of the nature of the ‘intervention’ embodied by the busway varied within the study population and resulted in diverse effects influenced by individual circumstances and the value individuals attributed to certain factors.
Ambiguous spaces created by environmental change
Rather than the place of this new infrastructure, it was the space that it created which elicited either acceptance or objection from participants.
A more pleasant travel option?
“The principle of it is terrific and I know from things that I’ve read that the volume of people that are using the busway has increased many fold and that’s fabulous […]. But my experience of public transport generally is that it’s usually not in my favour. […W]ith public transport you end up being in other people’s private space […] and you’d have hot, sweaty people in the summer and cold, sneezing people in the winter.” Daniel, 50–59 years
“[…] plugging your laptop in [on the bus] and starting to work, I can’t think of anything worse […].” Catherine 50-59 years
“[…] it’s not so much I don’t like cycling as the fact that I don’t like wearing a helmet and if I don’t like wearing a helmet I won’t bike so that’s, it’s a complete vanity issue basically […].” Alice, 50–59 years
“It’s somewhere you can relax and sort of not get stressed by driving and things like that, which I find has been a real difference […].” Nick, 50–59 years
“If I catch it [the busway] at five to seven, I’m usually in my office by about twenty or quarter to eight. So it’s a little longer, maybe, than driving at that time of the morning, but it’s much more pleasant.” Jenny, 60–69 years
The latter illustrates the willingness to compromise on the speed of a journey for the sake of pleasantness, thus demonstrating the importance of the value individuals place on different aspects of their journey experience.
A safer travel option?
“There is just almost no chance of impact, the buses can’t get you because they’re in the busway and there are no cars allowed anywhere near.” Liam, 50–59 years
“We’ve spent this phenomenal amount of money on the guided busway, with this lovely facility for people to walk, cycle, run, whatever and it’s not lit and in the winter for women on their own it is intimidating. It’s intimidating at the Trumpington end and I’m not prepared to walk along it on my own.” Helen, 50–59 years
“I don’t mind the bad weather, but I don’t like the dark. […] it’s not a feeling of being mugged or attacked, it’s a feeling of being run over or me cycling into something.” Zoe, 50–59 years
“My friend […] had a good idea, and she actually wore a light on her bag [walking along the busway]. And I thought that was quite good, cos they’re [cyclists] coming up behind you.” Vicky, 50–59 years
Adapting to and adopting environmental change
Embracing the introduction of the busway appeared to be experienced as a process involving a shift in the balance between influential factors which encouraged or discouraged behaviour change, planning and adopting the environmental change over time.
“You tend to have to work your journeys out, planning in advance and making sure you’ve got lots of time, buses not turning up, buses being late.” Harry, 40–49 years
“I have the utmost sympathy for anybody that’s not a regular bus user because it’s almost like having to be inducted into some sort of secret society because people […] worry about “Do I need the right money?” […] I mean this business about the stops in town, you pay on the bus, the stops outside town actually on the busway you have to pay at a machine before and then the machine asks you, “Which bus company do you want to travel with?” Not “Where are you going?” Mark, 40–49 years
“I think you think it’s quite a long way. I know when I first started doing it [walking along the busway to the park and ride site] I thought, ‘Oh, I’ll do it once a week, twice a week,’ which is what I did, actually. […] And then I thought, ‘Well actually, I can do it every day,’ but it was a question of building up to it.” Vicky, 50–59 years
“I thought it’s being provided, it’s been a long time coming, I really should give it a try, and I did find that it suited me, both time, frequency, cost. […] and then it’s successful so I’ve go[ne] with it, yes.” Jenny, 60–69 years
Freya’s case study
At the beginning of the study Freya, a woman in her thirties, was driving to a park-and-ride site (approximately 10 miles from her home) and then cycling approximately two miles to work (Table 3). She disliked doing this because she would spend a lot of time stationary in traffic. During the study she changed to cycling the whole journey (approximately eight miles). This change was prompted by the introduction of the busway which meant she did not have to cycle on roads for the whole journey. Taking up cycling to work also supported Freya’s motivation to lose weight and become fitter.
“A lot of the reason why I wanted to start cycling [along the busway to work] was to lose weight and to get fit and I lost three and a half stone over two years.”
Freya described becoming a more confident cyclist who felt more comfortable cycling on roads.
“One of the reasons I started cycling in the first place was because the busway was built because I didn’t like the idea of cycling on the roads, now I’d say I do go along the road route quite often but I’m a much more confident cycler than I was when I first started so it doesn’t bother me as much but having that way of getting in which is mainly off-road was actually, you know, part of the reason why I felt I could cycle all the way and start doing it.”
This feeling of confidence and competence was important because occasionally the maintenance track access path was too muddy and wet to cycle along. Therefore, Freya needed to be able to use roads to continue cycling.
“The stretch to get from the end of my road onto the busway is just a path so it gets very muddy, especially with the wet weather that we had a few months ago, it was just completely mud and waterlogged so I couldn’t cycle along it, so when it’s very wet I go a different route which is through Oakington and Girton and then down Huntingdon Road so that’s a road route rather than an off-road route.”
Reflecting on behaviour: the use of vignettes
“Well the first one [vignette] I can see where a person would be coming from, you know. Right, the system has changed, you’re aware that it’s changed, she tried it and found it was okay […] and it needed to be a continuing good experience for the person to carry on doing it which obviously it was.” Hannah, 50–59 years
“I’m not that great at exercising for the sake of exercising [phrase within vignette 1] so I definitely agree with that statement that it’s a way of keeping fit because you have to, you know, you get out of that, you don’t have to sort of come home and say ‘well I’ve got to go to the gym’ […]” Sophie, 30–39 years
This reaction also illustrates the potential of vignettes to reduce the risk of socially desirable responses. The statement about not ‘exercising for the sake of exercising’ to which this participant referred may be considered less socially desirable. However, several participants agreed with this statement, suggesting that the vignettes may have allowed participants to feel more comfortable in endorsing it.
This paper illustrates the diverse responses to the busway in relation to the place and space created by the new infrastructure. Although people are unlikely to use new transport infrastructure if it does not closely match the journeys they need to make (a consideration of place), this analysis has elicited a diverse range of salient factors informing travel behaviour which depend on the value individuals attribute to different aspects of their journey experience. As a result, in some circumstances greater weight may be given to considerations of space, such as perceptions of safety, above considerations related to place such as journey duration.
Appeal of the places created
Experiences of using the busway depended in part on the component with which individuals interacted or their ‘geographic activity space’ ; for example, those travelling solely along guided sections of the busway benefitted most in terms of speed compared to those with journeys using both guideway and public roads. Thus, to understand the influence of environmental change on health behaviours it is important to identify the most salient characteristics of new infrastructure and how these features interacted with people’s activity spaces. Living nearer new or improved walking and cycling routes predicted increases in these behaviours, as well as overall physical activity, in the iConnect study [52,53]. It is plausible, therefore, that scaling up the benefits of isolated changes to transport infrastructure to the population level would require accessible, wide-spread, high quality improvements across the network of infrastructure [18,54].
Objective and perceived measures of convenience of routes have been found to predict the uptake of walking and cycling for commuting ; similarly, changes in the perceived convenience of public transport have been associated with shifting away from car commuting [55,56]. The current findings go further by suggesting a more ambiguous relationship between infrastructure provision and its use.
The track was experienced positively by some users because of its convenience and the fact that it offered a smooth off-road cycle path, in spite of the perceived safety concerns and other limitations of the maintenance track. Confirming previous findings by Guell et al , this study found that parking difficulties within Cambridge are likely to have encouraged the adoption of the busway for some. This is consistent with previous research which showed that people without access to car parking at work were more likely to incorporate walking and cycling into their car-commute [47,56].
Convenience, cost, comfort, speed and reliability were considered important elements in the decision-making process for those either adopting or rejecting the busway, suggesting—as others have done—that efforts to promote active commuting may be most effective when emphasising these factors rather than potential health benefits . When introducing new infrastructure, significant journey characteristics such as these should be considered in relation to the competing alternatives . For example, the provision of free bus travel for young people in the ‘On the Buses’ study displaced short walking and cycling trips onto public transport, suggesting a possible negative effect on active travel . Therefore the physical activity impact of new transport infrastructure may depend crucially on the context within which it is introduced [24,59].
Appeal of the spaces generated
The busway created a range of differently experienced spaces: pleasant views, leather seats, air-conditioning and internet access, or overcrowded, uncomfortable spaces; a safe, well-surfaced traffic-free route for active travel, or a poorly lit path that was susceptible to flooding. Depictions of pleasant experiences on the busway relate to previous research illustrating that journeys to work can have positive associations with wellbeing . However, our findings show that the pleasantness of the busway was ambiguous and dependent on circumstances, such as the time of day, and individual preferences. For example, whilst cars offer more privacy than public transport, and overcrowded buses can be expected to present a barrier to passengers for whom personal space is important [34,57], our data confirm that some people actually valued a more sociable form of transportation .
Understanding diverse responses to environmental change
The diverse responses to the busway can be attributed to the complexity of this natural experiment and the diverse contexts in which the intervention was experienced . Indeed it is anticipated that interventions such as this will have multiple mechanisms (processes through which an intervention brings about outcomes) and multiple contexts in which these mechanisms operate . Similarly the components of the busway were introduced in stages and continue to be modified , so experiences of the busway are likely to change over time.
The effect of various influential factors also appeared to be dependent on individual circumstances  and the value individuals attributed to certain factors. This is in line with the findings of an ethnographic exploration of the busway , from which Jones and colleagues inferred that it may be appropriate to target the marketing of new transport infrastructures differently to bus and car users. Similarly, Hiscock and colleagues propose that researchers need to know more about the characteristics of individuals in order to understand transport experiences . The concept of shifts in the balance of influential factors when individuals are susceptible to change is supported by previous research  which described ‘turning points’ in cycling behaviour being ‘triggered’ by life events such as relocation of home or work or by ‘changes to the environment’. In the current study, similar mechanisms were demonstrated in a broader range of travel behaviours, suggesting that they are not unique to cycling.
Strengths and limitations
These interviews are the first within the Commuting and Health in Cambridge study to explore longer term changes in travel behaviours after the introduction of the busway and have captured the experiences of a diverse sample, with varying levels of ‘exposure’ to the transport system, using a range of transport modes. By using qualitative methods the complex and ambiguous nature of lived travel experiences have been explored.
This research has demonstrated the utility of vignettes in interviews focusing on travel behaviour. Vignettes can raise the consciousness of travel behaviours [29,45], which are often stable  and somewhat habitual . They may also help to move the discussion beyond an individual’s own experiences to the social context within which their behaviour occurs . This is useful in the study of travel behaviour decisions which are negotiated within a social context of the behaviours of others and the travel options available .
In producing vignettes using data from previous research, a level of credibility and relevance was anticipated . Participants often remarked how representative the vignettes were of their own views. There is a potential that some participants may have adopted the views of a vignette even if it did not reflect their own . Another limitation is that a narrowly focused vignette can mean that other instances or situations are not addressed because the researcher has determined the content to be discussed . For these reasons, the vignettes were employed at the end of the interview. In addition, participants sometimes contributed additional scenarios which were not covered in the vignettes presented.
The interviews nevertheless had some limitations which warrant attention. The sample included a higher proportion of cohort members than intercept survey participants, which could reflect a greater investment and commitment already made to the study. Within the main cohort, a large proportion had been educated to degree level, although the characteristics of the purposively recruited intercept participants somewhat offsets this. The interview sample did not represent the experiences of adults aged under 30, who may respond differently to particular attributes of the busway such as internet access, or have different predispositions to particular travel behaviours such as cycling. The selection of participants who had changed their travel behaviours relied on one survey item which may not have provided a valid reflection of changes in travel behaviours over time. Nevertheless, this approach was successful in eliciting a diverse range of participants amongst whom some had undergone a change in their travel behaviour.
This research has examined the diverse responses to environmental change elicited by the introduction of the busway, providing some indication that environmental change supporting active travel and public transport can encourage behaviour change for some people in certain circumstances. It has helped us understand the characteristics of those people as well as the features of the busway which led people to either accept or reject it. Place and space features including accessibility, convenience, pleasantness and safety were important for the acceptance of the busway relative to the alternative options. While responses to the busway were diverse, they did culminate in meaningful travel behaviour change for some through a process of shifts in the balance between influential factors, planning and incorporating the environmental change into commuting practices over time.
The Commuting and Health in Cambridge study was developed by David Ogilvie, Simon Griffin, Andy Jones and Roger Mackett and initially funded under the auspices of the Centre for Diet and Activity Research (CEDAR), a UKCRC Public Health Research Centre of Excellence. Funding from the British Heart Foundation, Economic and Social Research Council, Medical Research Council, National Institute for Health Research and the Wellcome Trust, under the auspices of the UK Clinical Research Collaboration, is gratefully acknowledged. The study is now funded by the National Institute for Health Research Public Health Research programme (project number 09/3001/06). DO is also funded by the Medical Research Council [Unit programme number MC_UU_12015/6]. The views and opinions expressed herein are those of the authors and do not necessarily reflect those of the NIHR PHR programme or the Department of Health. The funding bodies had no part in the study design; in the collection, analysis or interpretation of data; in the writing of the manuscript; or in the decision to submit the manuscript for publication. We thank our interview participants and the MRC Epidemiology Unit Functional Group Team.
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